Nothing Phone 2: The forthcoming Phone 2 will debut in the US later this year, according to Carl Pei. The 2023 flagship, according to the CEO and co-founder, would be “more premium” than the Nothing Phone 1.
Nothing Phone 2 US launch
Pei revealed a number of details during an interview with Inverse. First, he claims that the US debut of the Ear 1 earphone served as a measure of US demand. Due to the size of the US market, Pei declared, “We’re really excited about it. “If you look at our earbud sales, the US accounts for around one-third. Additionally, we could be passing up a third of the market by not launching our phones in the US. Pei claims that Nothing’s primary focus for this year is the US release of the Phone 2.
Pei contends that dropping smartphone sales show that there is room for innovation in the US market. “From a business point of view, [Apple and Samsung] shouldn’t go very niche and try something completely different because they might alienate current users. That’s where smaller companies like us can come in and try and do something different. It’s not that we’re smarter or that they can’t, but it just doesn’t make sense for them to do it.” Although stagnation might have contributed, the main causes of the downturn were probably issues with the supply chain, inflation, and an unpredictably fluctuating economy.
Why wasn’t Phone 1 launched in the US?
According to Pei, regulation was the primary reason Nothing didn’t introduce the Phone 1 in the US. It costs a lot of money for American carriers to require Android manufacturers to comply with various adaptations and preinstalled apps. However, the organisation has leverage due to its quick expansion and shown capacity for volume movement. “When you make a smartphone for the US, you need to work with the carriers on certification and adapting some of their features into your OS,” he said. “We didn’t have the resources for that before, and now we do,” According to Pei, Nothing now employs 400 employees, up from 200 in 2021.
Pei gives away few details about the Phone 2, although he suggests that it will have a more advanced design than its predecessor. “We’re developing a smartphone that’s more premium than the Nothing Phone 1, and software will be a big focus area for us.” He emphasises that the Phone 1 was also a flagship device though. “Mobile chipsets have really improved over the last seven to nine years. That’s why I want to avoid calling the Phone 2 a flagship because that would mean that the Phone 1 was not a flagship. Within our own portfolio of smartphones, the Phone 1 was very much a flagship in terms of the amount of care we put into the product. That’s why I used the word ‘premium’ [to describe the Phone 2] instead, which signifies that it’s a more premium step up, but it’s still a flagship just like the Phone 1.”
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