Piramal Pharma’s consumer products division has associated with Bollywood actor Manoj Bajpayee, for its brand Tetmosol. With his social media presence and stardom, the actor will share the brand’s conviction of improving the lives of several Indians and considers this a strong incentive for his association. The brand aims to carry the brand promise ‘Sabka Skin Specialist’, through its association with Bajpayee.
Nandini Piramal, director, Piramal Pharma, said, “We are pleased to associate with Manoj Bajpayee for Tetmosol and believe this is a winning relationship. Piramal’s Tetmosol is a much loved brand across the length and breadth of the country and stands by its brand promise of ‘Sabka Skin Specialist’. Manoj Bajpayee has established himself as one of India’s leading actors known for his authentic and realistic acting skills. This makes him an ideal fit for our two-decade old trustworthy brand Tetmosol.”
Bajpayee said, “There are various soaps available in the market today but few which deliver to the promise. Tetmosol is one such soap which with its unique formula helps keep skin infections away if used regularly. I am pleased to endorse Piramal’s Tetmosol, a brand that is true to its promise of ‘Sabka Skin Specialist’. I share the brand’s conviction of improving the lives of millions of Indians and this has been a strong incentive for my association.”