Interpublic Group of Companies (IPG) and FCB Group India have acquired a majority stake in Kinnect under the rebranded name of ‘FCBKinnect’. Kinnect is India’s largest digital-first creative agency, which is leading a new era of unparalleled digital capabilities.
About FCBKinnect
FCBKinnect, which is already making waves in the market, has produced brilliant integrated campaigns including “Out & Proud @Work,” “TATA Tiago EV IPL 2023,” and “Chatpat,” which won an incredible 8 Cannes Lions in 2022. This alliance has established a new benchmark for excellence in the integrated arena and has already secured illustrious clients from integrated companies including ITC, WeWork, Vivo, Vistara, and more.
The powerhouse partnership boasts an impeccable team of over 1200 veterans from the advertising and marketing fields, including 500+ digital specialists.
Tyler Turnbull on acquisition
On the acquisition, Tyler Turnbull, FCB Global CEO, said, “Since our partnership with Kinnect began in 2020, the momentum FCB has experienced across India has been exceptional. Rohan, Chandni and the entire Kinnect team have proven they understand how to deliver growth for brands by unleashing creativity across digital, performance, customer experience and influencer marketing. With Kinnect now an official part of our network, we can help transform brands around India and APAC to deliver timely and timeless results like never before.”
What Rohit Ohri said
“Businesses today demand a comprehensive communications solution that seamlessly integrates innovation, technology, and data. In the post-COVID era, digital must be woven into every aspect of our operations and not treated as a separate channel. With nearly 40% of marketing spend now allocated to digital, Kinnect’s deep expertise in marketing technology will further fortify our digital experience in India. Kinnect boasts a dynamic team of professionals with a proven track record of delivering truly personalised digital experiences for some of the world’s most renowned brands. By augmenting our group’s digital capabilities at the intersection of creativity, consultancy, production, and operational services across our vast network, we are poised to make a lasting impact and foster unparalleled growth for our clients,” Rohit Ohri, Chairman and CEO of FCB Group India, said.
Rohan Mehta shares his views
On the acquisition, Rohan Mehta, CEO of FCB Kinnect, states, “Our growth has transcended to new heights with our inclusion among the global powerhouses of IPG and FCB. We take immense pride in what our Kinnect has achieved in the past eleven years – from the vibrant culture we have nurtured to the exceptional team we have assembled. With this partnership, we are poised to create even greater prospects for our talent and clients as we synergise our expertise in digital marketing with FCB’s unmatched creative capabilities. The future holds limitless possibilities, and we are excited to embark on this new chapter of collaborative success.”
Chandni Shah on acquisition
“After a decade of trailblazing in the industry, we are thrilled to elevate our game to new heights through our partnership with IPG and FCB – a perfect match for our ambitions. Their unwavering support has unlocked a world of global tools, technologies, and best practices, propelling our growth and opening doors to new markets beyond India. We have found a true synergy of minds and cultures while retaining our unique identity as ‘Kinnect’.With the combined strength of their powerful local and global leadership, we are poised for exciting times ahead as ‘FCBKinnect’. As entrepreneurs, we relish this acquisition phase and eagerly anticipate the limitless possibilities that the future holds,” Chandni Shah, COO, FCB Kinnect, said.
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