To expand the horizons and for a mass appeal among the viewers, the Airtel announced a partnership with VOOT to add more premium digital content on to its Airtel Xstream platform. As OTT platforms are getting wide attention from the Indian audience this might prove to be a successful move by Airtel provided the content on their platform attracts the viewers.
Users will be able to avail the access of premium VOOT content across multiple screens – on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC at www.airtelxstream.in.
Stating on the partnership, Nupur Chaturvedi, Head Content Business & Partnerships, Bharti Airtel said, “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Speaking on the development Gourav Rakshit, COO at Viacom18 Digital Ventures said, “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a likeminded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”
The Viewers will get a collection of movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels on VOOT. And users can also enjoy a diverse collection of English shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters amongst others. The content from VOOT comes in seven languages – English, Hindi, Tamil, Gujarati, Kannada, Bengali and Marathi.
This strategic partnership will help boosting the viewership of Airtel and in competition with the Jio platform for a wider share in market.
