The athletic inspired footwear and accessories brand, Asics SportStyle, has partnered with Bollywood actor and author Soha Ali Khan for its new campaign which highlights brand’s first female focused release products.
The campaign acknowledges women who have been unapologetically following their passion with their new range of sneakers. The new collection has been curated for all generation of women who challenge their boundaries and reach above them. The campaign features Soha Ali Khan elaborating her journey and role of her mother Sharmila Tagore in her life over the years.
Rajat Khurana, managing director, Asics India and South Asia said, “The heritage refers not only to one’s ancestry but also to the cultural heritage informed by the country and culture one grows up in. With the ‘Her Heritage’ campaign, we want to celebrate the relationship between Mother and Daughter and the impact that they have had on each other’s life and growth and Soha Ali Khan is the perfect fit to portray the same.”
