Footwear maker Bata India Limited has appointed Bollywood actor Disha Patani as the new brand ambassador, the company said on Saturday. She will be seen promoting various popular labels under the Bata umbrella.
The move comes as Bata aims to appeal younger shoppers and position itself as a “fashion forward” brand.
“Regarded as the face of next-gen Bollywood, Disha is currently one of the most popular actors in the country. Known for her exceptional fashion sense and fitness, Disha is widely regarded as a trend setter,” the company said.
“We are happy to have Disha on board as the new face of Bata. At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth of the country. Over the years, we have established Bata as a brand that is contemporary and remains relevant with changing times,” said Gunjan Shah, CEO, Bata India Limited.
“I look forward to working with one of the most iconic and loved brands in the country. Bata is well known for its comfortable footwear, but I was quite impressed with the wide variety of styles and designs across sneakers, casuals, and fashion footwear. It really excited the fashionista inside me and I look forward to an exciting journey with the brand ahead,” Patani stated on the association.
