One of the most popular reality TV shows, Big Boss known for the high-voltage drama will return for its 2020 season. Entertainment channel Colors has collaborated with Mobile Premier League (MPL) as the presenting sponsor. After the exit of Chinese Smartphone brand Vivo, MPL is aiming to use the reality show’s immense popularity which will help in boosting their brand value in multiple folds.
Salman Khan is continuing his role of host for the season launching on October 3, 2020, he is hosting the show for last 10 years. And his fame is a big contributing factor for the popularity of the show for a decade now, according to few rumors a hefty sum of Rs450 crore is paid to Salman for hosting the show but it is not confirmed.
Expressing his thoughts about the partnership , Mahesh Shetty, Head, Network Sales, Viacom18, “Bigg Boss is one of the leading reality shows in the entertainment space and it appeals to demographics across geographies. Given its strong fanbase makes it one of the sought-after marketing playgrounds for sponsors. Over the years, several brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. Mobile Premier League (MPL) is India’s leading esports and mobile gaming platform that provide unparalleled gaming experience to the users and we are glad to welcome them as the presenting sponsor for the new season of Bigg Boss.”
Elaborating on the partnership, Naveen Khemka from Mediacom said, “We are delighted with this partnership of MPL and Bigg Boss. This is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Big Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Big Boss house with MPL.
Madhavan, VP, growth and marketing, Mobile Premier League (MPL), with MPL expanding into areas like entertainment via its live-streaming and a bunch of video-first features, Bigg Boss was the most obvious choice for MPL to associate with.
“Bigg Boss is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Big Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Big Boss house with MP,” Naveen Khemka, CEO South Asia, Mediacom stated.
