Boat Lifestyle, a popular name these days amongst the tech brands which focus its product line for youth have sealed a deal with talented and versatile actor & singer Diljit Dosanjh as their new brand ambassador. Boat is known for the youth oriented consumer products for music, fashion and action sports.
“Diljit has established himself not only as the backbone of India’s Punjabi music industry with his euphonious and passionate singing capabilities but also with his convincing chocolate boy acting skills. boAt has roped the multi-talented turbanator to target the music enthusiasts seeing his likeability across ages,” the company said.
Expressing his thoughts, Diljit, said, “Punjabi music and folklore are bass-heavy and boAt’s high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality.”
On the partnership boAt, Co-founder Aman Gupta said, “Diljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAthead.”
Boat has made a strong place in market with its attractive product line targeting youth at an affordable price and with a good quality. With a wide range of products including wired and Bluetooth earphones, headphones, speakers and home entertainment systems they attract consumers over a wide spectrum. Earlier Kartik Aryan and Kiara Advani were the faces of Boat as they have a strong influence and appeal to youth and masses.
