Cosmeceutical brand Fixderma has rolled out a new campaign ‘Bye Bye Dark Patches’, to promote their latest launch ‘Nigrifix Cream’. The campaign features actor Boman Irani.
Challenging cultural stereotypes of hiding their real skin, the two episodic video series features actor Boman Irani as Panda bringing the solution to dark patches, thereby, introducing Fixderma’s latest launch ‘Nigrifix Cream’, first of its kind formulation to repair the patchy skin.
Shaily Mehrotra, Founder and Chief Executive Officer at Fixderma said, “Acanthosis Nigricans is a very common skin problem and difficult to treat if it gets older. Most of the time the condition is misunderstood as dirt or as not following good hygiene due to lack of awareness and remedies are taken accordingly. With the launch of our campaign #ByeByeDarkPatches, we want to introduce consumers to ‘Nigrifix Cream’ uniquely formulated to treat hyperpigmentation associated with symptoms of Acanthosis Nigricans. We wanted to weave a narrative that finds its way to the core message through a relatable analogy wrapped in humour and couldn’t think of anyone better than Boman Irani for the role. Our intent is to trigger meaningful conversations around healthy skin and how it makes you feel better as an individual too.”
