Bombay Shaving Company has appointed R Ashwin as their new ambassador. The brand has launched an omni-channel campaign called Shave to Shine featuring Ashwin in a completely new avatar.
Samriddh Dasgupta, vice president, marketing, Bombay Shaving Company, said, “We have attempted to capture the intelligence, wit and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field.”
“I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created and specially crafted for Indian men’s skin,” Ashwin said.
