There hardly passes a day when Swara Bhasker isn’t a part of a Twitter trend and Thursday was no different. While Swara herself remains in trends often, this time one of her tweets pushed zomato into the trolling world.
Zomato, who itself is infamous of controversies, irked social media when the food delivery gianst responded to tweet by actor Swara Bhasker.
Swara had taken to Twitter to urge zomato to stop advertising its business on Republic TV, saying that she doesn’t want to be funding even indirectly to a channel who she said promotes “communal bigoted hate”.
Hey @zomatoin @zomato @deepigoyal I’m your regular customer.. do u plan to #DefundTheHate & pull your ads from hate espousing channels like @Republic_Bharat ? I’m not okay with my money even indirectly funding this kind of communal bigoted hate! Pls let your consumers know,” she had tweeted.
Replying to her, Zomato tried to separate itself from the institution and said, “Hi, Swara, please note, we don’t endorse any content except our own. That being said, we are looking into this.”
However, Zomato’s “looking into this” did not go down well with a section of netizens who started trolling the food delivery firm with the hashtag ‘boycott zomato’.
Zomato refrained from making any further comment into the matter.
This is not the first time when a brand has come under public eye. For the last two months, jewellery brand Tanishq has been at the center of trolls for its marketing campaigns and advertisements.