Bvlgari has appointed global star Priyanka Chopra Jonas as one of its brand ambassadors. In her role for the brand, the actress-producer will support the Roman high jewellery house in the amplification of its brand around the world, with a particular focus on the themes of women empowerment, diversity and inclusion, said the company in a statement.
Chopra Jonas says she has been fascinated by Bvlgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of India.
“So proud to join the @bulgari family as a Global Ambassador. Thank you @jc.babin and the entire team for such a warm welcome. There are so many things that drew me to this iconic brand, but what we connected on so organically is our mutual love for India and the beauty it has to offer…from the rare gemstones used in so many of Bvlgari’s creations, to the scented flowers used in their fragrances and beyond. I’m looking forward to an amazing partnership…and of course wearing lots of stunning jewlery!” she said.
“At the same time, I endeavor to align myself with brands that recognise their social responsibility. Bvlgari has made great impact in their efforts to support children in need around the world, and I look forward to working together to continue that work.”
Babin adds, “Together we will develop exciting projects, with a significant social impact. We already partnered in the past on another famous luxury brand and know each other very well.”
