Colgate, one of the most prominent hair care brands, has roped in Kiara Advani as the brand ambassador for its product Colgate Visible White.
The actress was also the face of the brand’s recently released TVC campaign. With the massive success of her films, Kiara has definitely garnered a significant fan following and by choosing Advani as the brand ambassador, Colgate aims to appeal to the masses.
With this association, the brand aims to enhance reach of its product by promoting Colgate Visible White from rural to urban areas with their 360 degree campaign.
Advani said, “Colgate is synonymous with oral care in India being the earliest leading brands of toothpastes. The brand is very close to my heart as I have early memories of Colgate just like every individual of this country. A flawless smile is everyone’s desire and to be associated with a brand whose ideology matches with mine makes me innately proud and happy.”
