Myntra announced the onboarding and launch of sports icon and footballing legend, Cristiano Ronaldo’s fragrance range, CR7 in India.
CR7 caters to people in the age group of 14-40, with a keen interest in sports or Cristiano himself. Cristiano is among the most followed persons on Instagram and is also one of the most loved footballers in India and across the globe, making the brand’s products extremely attractive and collectible.
Sharon Pais, Chief Business Officer, Myntra said, “We are extremely happy to enable shoppers in India to access the CR7 range of fragrances for the first time through Myntra. Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furor amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra’s reach and wide base of fashion-forward customers makes a powerful equation slated for success.”
Mayank Bahety, Director, Beauty Concepts Pvt Ltd, said, “It gives us immense pleasure in getting a brand like CR7 by iconic football star Cristiano Ronaldo to India. The brand has something in store for all its fans, and sports enthusiasts, as there are fragrances for every mood and occasion. With CR7, Ronaldo brings his personal experiences to the table with power-packed scents! The range is available online for the first time in India on Myntra for all fans to grab fabulous scents. Together with our partner Myntra, we will aim to boost the brand’s online presence and reach while tapping into the huge existing consumer base of Myntra.”
