Dabur India Limited has roped in Telugu film actor Nagarjuna as the new brand ambassador of its health supplements brand Dabur Chyawanprash for the South Indian market.
“We are happy to have superstar Nagarjuna on board as the face of Dabur Chyawanprash for South Indian markets. Being a philanthropist and brand ambassador for HIV/AIDS awareness campaigns, Nagarjuna has been a prominent face for several community development initiatives. Similarly, Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation and we are happy to welcome superstar Nagarjuna to the Dabur family,” Dabur India Ltd Regional Business Head-South Mr. JP Victoria said.
Commenting on this association, Nagarjuna said: “I am happy to be associated with the Dabur family and hope to inspire people to adopt Dabur Chyawanprash to boost their immunity. The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong Immunity is the need of the hour. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. As a consumer, I have been associated with Dabur for years now. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household in South India and work towards building the nation’s immunity.”
