Equitas Small Finance Bank has roped in cricketer Smriti Mandhana as their new brand ambassador. In the recent years, Mandhana has garnered a considerable fan following in a sport which has been male-centred for the longest time.
Equitas aims to bring women under the same umbrella by co-relating their struggles and success resulting in growth and prosperity. Mandhana will be responsible for spreading brand’s message across all social media platforms.
Murali Vaidyanathan, president and country head – branch banking, liabilities, product and wealth, Equitas Small Finance Bank, said, “We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth and prosperity with a proven track record of reigning career in cricket. This collaborative effort is a result of the shared vision we have noticed between brand personality Smriti Mandhana and the brand Equitas in promoting women welfare and empowerment.”
“I am really glad to be an instrumental part of Equitas Small Finance Bank’s motive of promoting financial empowerment to all sections of society. It is a great privilege to be associated with the brand’s positioning as a socially responsible bank,” Mandhana said.
