Fastrack has announced the launch of its first-ever smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences. The brand in its latest campaign for unveiling Reflex VOX on boards the young heartthrob Rohit Saraf as its ambassador. The actor will be featured in key digital campaigns to promote the Fash-Tech category under Fastrack, it said in a press statement.
Fastrack’s Marketing Head Ajay Maurya shares his thoughts, “With Fastrack Reflex VOX as we introduce a new category that caters to our audiences and gives us the right opportunity to collaborate with a personality that resonates with the spirit of our audiences. This association with Rohit has been a fun one and we are highly excited to introduce you all to him as the new face of Fastrack for its fash-tech portfolio. Rohit represents the generation of youth with unbridled spirit and enthusiasm and that is what the brand Fastrack represent.”
Rohit Saraf also recently took to Instagram to give a sneak peek to his fans of the newly launched Reflex VOX. Saraf said, “As an accessory, a smartwatch is my first go-to option. With Fastrack Reflex VOX, I now have a smartwatch with not only the best features but also colour variants that let me style it in so many ways.”
