Gifting giant Ferns N Petals (FNP), rolls out a new brand film on the occasion of Rakshabandhan featuring actor Adah Sharma. The campaign has been launched across multiple digital platforms in India and top NRI countries viz USA, Canada & UAE. The 60 seconds brand film which presents India’s first ever Rakhi brand Sneh by FNP has also hit the screens of 1000 multiplexes across 20 cities.
Inspired by tales of beautiful bonds that are forged in everyday life that goes beyond families, friends and acquaintances, the wholesome ad captures an unspoken treaty of protection, a silent promise that exists between Adah who is a working woman and her auto bhaiyya who ensures she reaches home safely every night after the office hours. In life we tend to develop close ties with people who were never part of our growing up years, not familiar with our personalities. Yet these people have their own special ways to protect us, lend a helping hand, support us silently. To celebrate such cherished bonds that amplifies goodness of human hearts FNP presents Sneh Rakhi a thread of love which is carefully crafted to depict the intricacies of such relationships that transcend family ties. After all at FNP, emotions get gift wrapped.
Speaking on the association, actor Adah Sharma said “I am delighted to partner with FNP for the Sneh Rakhi Campaign. The campaign is close to my heart as it highlights a meaningful bond between 2 people. A bond which is very special to most of us and surpasses all societal labels”
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