Drug major Glenmark Pharma on Friday has roped in cricketer Rohit Sharma as brand ambassador for its product Candid Powder.
Sharma has “officially signed on to represent Glenmark’s Candid Powder, a legacy brand of the company’s consumer care division”, the company said in a statement.
The cricketer will be the official face of the brand as part of its 360 degree communication. Candid power, as explained by the Glenmark, is a market leader in its category, with a market share of 64 per cent in the medicated powder category.
Glenmark Pharma’s shares were trading 0.34 per cent lower at Rs 472.40 apiece on the BSE.