Wondrlab has roped in Haiderali Amir as its head-content production. He will be responsible for delivering content to company’s clients which may range from hygiene production to high-level deliverables such as content for brands and web series.
Amir is a renowned name in the the field of content and media production. He started his career with Viacom18 as an assistant producer and has completed his ten years in the field of content development. Prior to his appointment at Wondrlab, he was working with Publicis Groupe.
Amir will be based out of Mumbai and will report Wondrlab’s co-founder and managing partner-content platform, Rakesh Hinduja.
“Content is one of the most important pillars of communication today, and we needed someone with formidable experience such as Haiderali’s. He perfectly fits Wondrlab’s vision of creativity delivered through technology, and with a platform-first lens. His experience brings in the understanding needed to create content at scale that’s contemporary, high-level and customised for brands’ business challenges,” Hinduja said.
“Wondrlab gives me the freedom and encouragement to explore different realms of content and creativity to solve clients’ business problems. Its platform-first lens is an interesting approach to content and a big step forward in the right direction,” Amir added.
