ITC Charmis, a facecare brand, has roped in Bollywood acto Sanjana Sanghi as the brand ambassador. With actress’ association, the brand as also introduced a new product called Charmis Deep Radiance Face Serum through a TVC.
The films shows Dil Bechara actor getting ready for shoot and saying that she doesn’t need much cover up as her skin already experiences the goodness of Deep Radiance Face Serum.
Sameer Satpathy, divisional chief executive, personal care products business, ITC, said, “The need for skincare is evolving and growing with changing consumer lifestyles and increase in environmental stress. Leveraging ITC’s best in class research and development capabilities and its global knowledge on biosciences and skincare, Charmis Deep Radiance range are a range of efficacious products designed for the needs of today’s consumers.”
“Charmis for me is so special; it has been a home favourite, used over the years. With Deep Radiance, the brand takes a defining leap in addressing consumer needs and encouraging them to indulge in authentic skin and face care,” Sanghi added.
