Maggi, the instant noodle brand from Nestlé, has released a new ad campaign featuring Bollywood actors Sanya Malhotra and Rajkummar Rao for its new spinach-infused Masala Veg Atta Noodles. The campaign outlines how hand-picked spinach is complimenting whole wheat dough with a blend of spices and herbs, making it a perfect feast to devour.
Nikhil Chand, director – foods and confectionery, Nestlé India, said, “Consumers today are actively looking to infuse good-for-me ingredients in one way or another but largely without a compromise on taste. Nestlé’s unparalleled global R&D expertise, depth of Indian food knowledge and collaboration with spinach suppliers come together to create this exciting new breakthrough by Maggi.”