Mi India will be dropping a new music video series to kickstart the festive season. For their ‘Diwali with Mi’ and Durga Puja celebrations, the brand has partnered with Aparshakti Khurana, Radhika Madan, Namit Das, Kenny Sebastian Regina Cassandra, Namit Das, Angira Dhar and Anindita Bose. With the help of these digital creators, Mi India will release their digital film.
Musicians such as Baba Sehgal and Rupam Islamm will also be part of Mi India’s campaign who will be responsible for bringing the festive cheer with their soundtracks,
Sumit Sonal, marketing lead, Mi India, said, “These music videos and films are aligned to our thought of reviving the festive vibe and creating a unique experience for our users.”
The #DiwaliwithMi campaign video features rapper and composer Baba Sehgal who marks the beginning of the brand’s festive season. The promotional video titled, Iss Saal ka Sabse Bada Sale! features all the offers that Mi and Redmi has to offer to their consumers this Diwali.
Another video titled, Diwali ko Happy banake rahenge features Radhika Madan, Kenny Sebastian, Angira Dhar and Apartshakti Khurana among others. It shows how festive cheer doubles up when spent with our loved ones. The video emphasises on how on how technology has erased the physical distance and made it easier to celebrate this festival with our loved ones even in these current times.
The third entertainment video is a funky rap battle song between Manu Kumar Jain and Bab Sehgal. The duo while being their fun self represent Mi’s marketing amid this festive season.
Watch all the videos here:
