Baidyanath Chwayanprash has rolled out a new campaign with ace actor Pankaj Tripathi and Grey group. Titled ‘Sahi Vidhi, Behtar Immunity’, the new campaign positions Baidyanath as an authentic and complete Chwayanprash which is helpful for your overall health.
“This campaign is an embodiment of our mission and a testament of our commitment to providing the most authentic and complete products. It provides the consumer with the right tools and knowledge to make an informed decision when evaluating Chwayanprash, and we felt Pankaj Tripathi, with his bonafide connect with the audience, would be the appropriate choice to deliver such a powerful message,” Ajay Sharma, Director, said.
Ketan Desai, chief operating officer, GREY group India added, “Through this campaign, we are not only promoting Baidyanath Chyavanprash but also encouraging people to check what goes inside their Chwayanprash before making a choice. Just like for other healthcare brands, we want them to make the choice of their Chwayanprash brand an informed one. And with Pankaj Tripathi, we have a credible figure of authority to drive home the message.”