Sonu Sood has been appointed as the new face of Shyam Steel India, the steel manufacturing company. Under his ‘Build India Ambassador’ title, the actor will be working towards company’s aim of slowly uplifting the livelihoods of hundreds of thousands people affected due to covid-19 pandemic induced lockdown.
Sonu Sood, who has already been garnering heaps of praises for his work for the needy amid the pandemic, will feature in brand’s goodwill campaign and would maximise its action plans.
Under the very first initiative, Sonu will launch an E-Rickshaw distribution campaign across various parts of India to the people who lost their livelihood amid the pandemic. The E-rickshaws will be distributed considering the socio-economic parameters of the applicants.
Lalit Beriwala, director, Shyam Steel India, said “We in our daily day business build India’s civil and infrastructural future but unless we develop and contribute towards human development our future cannot be bright. People from the lower strata of our society have been majorly affected due to pandemic. We, as a responsible Indian company cannot ignore the call of the time to stand beside a few, to help them rebuild their livelihood, their future.”
