The amalgamation of Idea and Vodafone, ‘Vi’, the newest player in telecom and communication sector from united venture of Vodafone Idea Limited, has announced its arrival by taking the co-presenting sponsor title of the upcoming Dream 11 IPL 2020 which is set to commence on September 19. Vodafone and Idea have a history of association with IPL but this will be their first big step by signing the sponsorship deal after the inception of their joined venture in 2018.
In a press release brand confirmed that Vi has acquired the co-sponsorship rights of the live broadcast of the T20 premier league which will be held in Abu Dhabi, UAE, and telecast on the Star Sports network.
Referring to Vi’s association with Dream11 IPL 2020, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone IdeaLimited said, “Cricket is religion in India, and Dream 11 IPL as a property offers broader engagement with audience than just as a sport, over a two-month window.
“As a company we have had a very long association with IPL. I am delighted that now, with the launch of Vi, we are carrying this legacy forward. Our association with Dream11 IPL 2020 will provide Vi, instant connect with millions of viewers, and I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence,” Vi Chief Digital Transformation and Brand Officer Kavita Nair added.
“Vodafone and Idea have both associated with Cricket on Star Sports in the past… We believe that the massive reach of the StarSports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” said Gautam Thakar, CEO, StarSports.
