Cloud kitchen company Curefoods has appointed Bollywood actor Varun Dhawan as the the brand ambassador for EatFit – the largest brand under Curefoods. Dhawan has also invested in Curefoods. His investment in Curefoods coincides with the launch of its multi-brand D2C food ordering platform – www.eatfit.in.
Cloud kitchen company Curefoods has secured funding from Bollywood actor Varun Dhawan and inked a long-term association with him, making him the brand ambassador for EatFit – the largest brand under Curefoods. Dhawan’s investment in Curefoods coincides with the launch of its multi-brand D2C food ordering platform – www.eatfit.in.
“Varun is passionate about food while also being a strong believer in eating healthy and being fit. He exudes positive energy and immense warmth which make him such a huge hit with his fanbase. Our intention behind having him as the face of EatFit is to tie in these aspects of his personality with our own brand persona,” said Ankit Nagori, founder, Curefoods. “Having him with Curefoods as an investor too adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together,” he added.
Commenting on the development, Varun Dhawan, said, “The intersection of food and lifestyle has always been an area that excites me. In an age where the need for an active healthy lifestyle is more pronounced than ever, food – especially healthy food – definitely requires more attention. I strongly resonate with Curefoods and Eatfit’s mission to provide access to multiple food categories while featuring healthy options. I look for the same while eyeing my fitness goals. As such, I am beyond excited to endorse Ankit and his team as an investor and brand ambassador. I can’t wait to show the audience some of the great campaigns we have in the works.”
