The youth fashion brand WROGN by Virat Kohli announced the launch of a new fashion collection, MINIONS x WROGN on Tuesday. The collaboration will supposedly appeal to masses as it draws together the charm and silly demeanor of minions with a youth fashion collection.
Developed in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 quirky designs in various colors and styles and will be available transversely on offline and online stores in India from August 2020.
The “Despicable ME” franchise is amongst the most celebrated and iconic in animation industry. And the highlights of the same are the little dazzling devils, minions along with their master Gru. The entire series is a journey of self reflection and understanding for Gru accompanied by his mischievous minions, from bad to good. These quirks compelled the audiences worldwide to instantly establish a never forgetting bond in their heart and mind, which is evident even after 10 years from the inception of the first movie, adding to the brand value of WROGN.
Asserting on the collaboration, Virat Kholi said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.”
Stating her thoughts on the collaboration, Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon.