KitchenJi, the essential staples brand from WayCool Foods, India’s fastest growing Agri-commerce company, named actress Sneha Prasanna as a brand ambassador today. Sneha will be an endorser for the brand and will appear in a TV commercial that will air soon
Commenting on the brand association with Sneha, Karthik Jayaraman, Managing Director, WayCool Foods & Products Pvt Ltd. said, “KitchenJi addresses to the discerning value-seeking Indian homemaker who values authenticity, reliability, consistency and does not compromise on quality. Sneha represents these values perfectly, on-screen and off-screen. Kitchenji is positioned to be an ‘Everyday Kitchen Companion’, offering the ingredients to which customer add their magic. There is, therefore, a good fit between what the consumer looks for in a brand, what KitchenJi offers and the values that Sneha stands for.”
Commenting on KitchenJi, BP Ravindran, Chief Business Officer, WayCool Foods & Products Pvt Ltd. said, “There is a significant shift in preference towards branded packs in not just everyday staples but in all food segments. Our consumer research had shown that the homemaker is unwilling to compromise on quality particularly so during the pandemic. She attributes the highest weightage to food safety and consistent quality. We are now seeing an uptick in homes moving from loose or unbranded or even store-branded staples to branded staples.”