Wholsum Foods has welcomed Anushka Sharma onboard as the brand ambassador. The company claims that Sharma’s values strongly align with that of Wholsum Foods’ core purpose – developing millet-based products with zero junk ingredients that are better for us and our planet. The investment comes at a time when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra. “Through the partnership, I hope to help nurture India’s rich heritage of millets, and enable today’s generation to leave behind a healthier lifestyle and planet for those to come,” Anushka Sharma said.
“I have always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and a happy life,” said Anushka Sharma.
“It is a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on. Wholsum Foods was started by two mothers so their mission to un-junk the plates of kids and families across the world resonates with me strongly,” Sharma added.