Wondrlab, which was launched recently, has appointed Ajeeta Bharadwaj as Chief Secretary Officer (CSO). Bharadwaj will foresee company’s entire strategic planning function from Mumbai.
She will be working under Rakesh Hinduja, co-founder and managing partner of content platform at Wondrlab.
In her illustrious career of 20-year, Bharadwaj has had an experience of working with the Publicis network for 18 years. She has also led content strategic planning function for Leo Burnett Mumbai. At Wondrlab, her responsibilities will involve using her experience to bring the best marketing strategies to the table for clients’ businesses.
Hinduja said, “I can think of no one better to lead Wondrlab’s strategy piece than Ajeeta. We have worked together extensively and I know the excellent thinking that she can bring to the table. Ajeeta isn’t just a strategist, but someone who deep dives into a client’s business to create contemporary solutions. I am confident that she will harness all her knowledge and experience at Wondrlab to help clients win strategically.”
“I have worked with Saurabh, Rakesh and Vandana and have seen the transformational solutions that came out of this collaboration. I also find the focus on platform-first thinking, extremely relevant. As consumers, we use different platforms differently and adding this understanding to strategy can get the brand entrenched better in the purchase process. It is an exciting vision and the attempt will be to consistently look for data-backed, dynamic solutions that deliver on this,” Bharadwaj added.
