Amazon has quietly changed the design of its new app icon, replacing the blue ribbon on top that drew some unfavourable comparisons.
Users of the Amazon Shopping app will now see a brown box that resembles a parcel with a blue strip that looks like packaging tape above the company’s signature arrow in the shape of a smile.
Amazon introduced the initial new icon in a handful of international markets in late January, but has now changed the design of the blue tape after some said it resembled a toothbrush-style mustache, similar to the one worn by Adolf Hitler.
“I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler,” wrote Alex Hern, a technology editor for the Guardian, on Twitter.
However, the jagged piece of blue tape reminded several social media users of Hitler’s toothbrush-style moustache. Many took to social media platforms like Twitter to point out the resemblance. After receiving user feedback, Amazon quietly tweaked the app icon to replace the jagged blue tape with a straight one.
The updated icon still features the blue tape on top, but without the jagged edge.
The toothbrush moustache was popularised by comedians like Charlie Chaplin and Oliver Hardy before it became associated with German Nazi leader Adolf Hitler during World War II.