Amul Price Hike: Ahead of Lok Sabha Election 2024 results, the price of fresh milk has increased by ₹2 per litre in all markets throughout the nation as of June 3, 2024, by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells milk and milk products under the Amul brand.
Reasons for Price Increase
The increase is being ascribed by the federation to rising input costs. After the change, a liter of Amul buffalo milk would cost ₹73, while a litre of cow milk will cost ₹58. “This price hike is being done due to the increase in overall cost of operation and production of milk. Our member unions have also increased farmer’s [milk procurement] price approximately by 6-8% over the last year,” said a statement from the GCMMF, the country’s largest dairy producer.
Amul’s Support for Milk Producers
“It is worthwhile to note that since February 2023, Amul has made no increase in prices of fresh milk pouch in major markets,” it said in a statement. The GCMMF claims that Amul gives milk producers around 80 paise for every rupee that customers pay. “The price revision shall help in sustaining remunerative milk prices to our milk producers and encourage them to target higher milk production,” it added.