Flipkart Big Billion Days 2023: Flipkart’s Biggest annual sale event, Big Billion Days 2023 came to an end yesterday. The sale featured some of the biggest discounts on crores of products. This while, it was the 10th of the mega sale, around 1.4 billion customers visited Flipkart and customers saved Rs. 18500 Crores Pan India during the sale. As per Flipkart, the e-commerce platform witnessed 2.5X increase in the transacting sellers bussiness when compared to pre-festive sale. The 10th edition of Big Billion Days concluded with highlighting a major transition of consumer preferences in India. Checkout all the TBBD 2023 related facts and figures here.
Big Billion Days 2023 10th Edition: 1.4 Billion Visits
Reflecting an overall increase in customers awareness, the 10th edition of The Big Billion Days 2023 witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival.
Increased Premiumisation: Laptops, Tablets And Home Appliances
Product preferences for Smartphones, Laptops, Tablets and Home Appliances indicate a strong premiumisation trend PAN-India this year. The e-commerce platform also offered great deals on the branded premium products with several affordability constructs as it partnered with various banks and lenders this year.
Pan India Deliveries: No Limitations For Customer’s Happiness
The e-commerce platform managed to deliver a wide range of products to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan), demonstrating the true impact of e-commerce in democratizing access for all consumers.
Flipkart Big Billion Days 2023: Savings With Bank Offers
Customers availed some of the best offers for their favourite products. The mega sale offered umlimited cashback and instant savings from which Flipkart Axis Bank credit card witnessed an 8X growth in overall spends and 4X growth in orders placed as compared to pre-festive duration. On the other hand, Flipkart Pay later witnessed 4X growth and EMI transactions grew by 7X pre-festive season.
Visually Engaging Shopping Experience
Customers were seen to be more interested in buying products with a more visually engaging shopping experience as the e-commerce platform managed to bridge the content to commerce gap with its video offerings. Flipkart’s video commerce offerings witnessed the highest viewership till date with majority of viewers hailing from T2+ regions of the country.
60% increase In Flipkart Plus Membership
The e-commerce giant has witnessed 60% increase in Flipkart Plus membership when compared to the previous edition of the Big Billion Days.
Trip Bookings
As per the trends noticed on Cleartrip that this festive season, Indians made air bookings to Dubai, Bangkok, Singapore, Colombo, and Phuket internationally; and Goa, Kochi, Jaipur were top domestic choices.
Flipkart Big Billion Days 2023: Sustainable Measures
The e-commerce platform prioritized sustainable measures specifically in its supply chain which included reducing or eliminating single use plastic and strengthening its EV commitments in its supply chain.
Flipkart Big Billion Days 2023 Concluded: Words By CEO Kalyan Krishnamurthy
Speaking about the successful completion and impact of 10 years of The Big Billion Days, Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “This year’s ‘The Big Billion Days’ has received great response from both customers and our extensive network of sellers across the country, which reaffirms Flipkart’s purpose of delivering value and convenience to the larger ecosystem. In this milestone year, we continue to spread festive cheer
by creating 1 lakh new job opportunities across our supply chain, including fulfillment centers, sortation centers and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana program, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD. This truly reflects the impact Flipkart has made on
the ecosystem, where year after year, we have witnessed millions of individuals embrace the power of digital commerce..”
Flipkart Big Billion Days 2023: Key Highlights
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