Apple is the second tech giant to be fined for tailored advertisements. The National Commission on Informatics and Liberty (CNIL) of France has fined Apple €8 million (approximately $8.5 million) over claims that the company used iOS 14.6 to automatically collect identifying information from App Store users without their consent in order to target advertisements. Officials claim that the company was making money off of infractions of the legislation governing data protection.
France’s National Commission on Informatics and Liberty (CNIL) issue 8 Million Euro on Apple
Although the ad targeting could be removed, it was enabled by default and required navigating through several menu levels, according to CNIL. Users apparently found it difficult to give informed consent as a result. Since then, Apple has altered its procedures, and CNIL claimed to have checked the firm “many” times between 2021 and 2022 to ensure compliance with data regulations. In March 2021, France began its probe.
Apple disappointed with decision and plans an appeal
Apple has been contacted for comment. Apple issued a statement that it was “disappointed” with the ruling and intended to appeal. The iPhone manufacturer said that its Search Ads technology tracked users across third-party apps or websites and went “further” than any competitor in terms of allowing users a choice over targeted ads.
Apple and French regulators have a tense working relationship. The nation’s competition regulator levied a fine of $1.2 billion (now reduced to $364.6 million) in 2020 for alleged antitrust violations in its supply chain. In the same year, the business was also hit with a $27.3 million punishment for performance throttling on the iPhone. Even if the French government stood up for Apple’s iOS 14 anti-tracking features in the face of business pressure, it is clear that the company is still being closely watched.
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