Areez Khambatta: Rasna founder Areez Khambatta, passed away in Ahmedabad due to a cardiac arrest on Saturday November 19, the company said on Monday. He was 85 and was suffering from prolonged illness.
Areez Khambatta, the founding chairman of Rasna, is survived by his wife Persis and children Piruz, Delna, and Ruzan, his daughter-in-law Binaisha, and grandkids Arzeen, Arzad, Avan, Areez, Firoza and Arnavaz.
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Affordable drink created in the 70s
Khambatta created Rasna in the 1970s which was affordable and consumers found it an alternative to other soft drinks. A pack of Rasna that costs Rs 5 can be converted into 32 glasses of soft drinks. It costs a mere 15 paise per glass.
Today it is sold at 1.8 million retail outlets in the country. It is the world’s largest gentle drink focus producer. The brand’s “I love you Rasna” campaign of the 80s and 90s still has a high recall value in the minds of people.
Rasna has nine manufacturing plants and a strong distribution network with 26 depots across India, 200 super stockists, 5,000 stockists, 900 sales force covering 1.6 million outlets.
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Won many prestigious awards
Over the years, it has won various prestigious awards including Superior Taste Award 2008 instituted by The International Taste and Quality Institute, Monde Selection Award, The World Brand Congress Award and ITQI superior taste and quality award.
A few years back, Areez Khambatta passed on the baton of Rasna to his son Piruz Khambatta, who is now the Group chairman.
Khambatta was also the former chairman of the World Alliance of Parsi Irani Zarthostis (WAPIZ). He also served as the past president of the Ahmedabad Parsi Panchayat and the vice president of the Federation of Parsi Zoroastrian Anjumans of India.
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