Anand Mahindra, the Chairman of Mahindra Group, is known for his inspirational posts on social media. Today, he shared a particularly heartwarming video that celebrates the joy of daughters. The video, a commercial created by the legendary ad-maker Piyush Pandey, carries a touching message that aligns beautifully with Prime Minister Narendra Modi’s vision of empowering women and girls.
In the video, several women are seen celebrating the pregnancy of a mother and expressing their hopes for a son to be born. Sensing this desire for a male child, the mother speaks to herself, saying, “Tum aana toh beti ban ke aana” (When you come, come as a daughter). This powerful moment in the ad speaks volumes about the cultural mindset still prevalent in parts of India, where the birth of a boy is often preferred. However, the mother’s wish for a daughter sends a strong message of change, reflecting the evolving views on gender equality.
Anand Mahindra’s Heartfelt Response
Anand Mahindra, a father to two daughters himself, was deeply moved by the commercial and took to X to share it with his followers. He expressed his admiration for the ad’s emotional depth and congratulated Piyush Pandey and his team for their brilliant work. Anand Mahindra’s tweet read, “And God gave us two daughters who brightened our world. Congratulations to Piyush Pandey and his team for their brilliant and heartwarming work.”
Piyush Pandey: The Mastermind Behind Heartwarming Ads
Piyush Pandey, the mastermind behind this moving commercial, is a legend in the Indian advertising world. Known for his ability to create ads that touch the soul, Piyush Pandey’s work often revolves around social issues and human emotions. His genius lies in his ability to craft simple yet profound stories that leave a lasting impact on viewers. This ad is no exception, capturing the essence of a mother’s love for her unborn daughter and challenging societal norms.
Kanchan Gupta’s Take on the Ad and PM Modi’s Vision
Kanchan Gupta, Senior Advisor, Ministry of Information & Broadcasting, also shared the ad on X and praised its powerful message. He wrote, “When you come, come as a daughter. The genius of Piyush Pandey keeps jumping at you frame after frame. Though a commercial, the message is so movingly relevant as PM Narendra Modi uses policy and programme to promote the interests and strengthen the position of women and the girl child. Nari Shakti is the cornerstone of Modi Ji’s vision for Bharat.”
Kanchan Gupta’s words emphasize how the commercial echoes Prime Minister Modi’s mission of empowering women and girls in India, highlighting the government’s focus on gender equality through initiatives like Beti Bachao Beti Padhao and Nari Shakti.
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