Mahindra: With the opening of Bastion at Mahindra Citadel, the second phase of the project, Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development division of the Mahindra Group, revealed India’s first home-buying experience on the Metaverse. The first-ever drone show that concluded with a QR code in Pune’s skies and took viewers to the Metaverse experience was used to announce this milestone. Read on to learn more.
Mahindra in Metaverse
At the Pimpri-Chinchwad project site, the project was revealed with a presentation including more than 500 drones. Key project elements, like the ecotone design, home automation capabilities, and Metaverse experience, were depicted visually.
By scanning the QR code that the drones created, the audience was able to access Mahindra Citadel’s Metaverse experience. Before making a buying decision, this tool-assisted consumers in travelling to their future residences. Additionally, users can customise the interiors of the homes by interacting with various components within them.
What did the company say?
Amit Kumar Sinha, MD & CEO, of Mahindra Lifespace Developers Ltd., said, “We are excited to launch Bastion at Mahindra Citadel in Pune, a focus market for Mahindra Lifespaces. Pune’s dynamic real estate landscape and its receptiveness to innovation align perfectly with our vision. Our past successes in the city reflect the trust and demand for our brand. This immersive and interactive Metaverse experience not only sets a new industry standard but also provides our customers with a unique opportunity to truly envision their future homes. An experience like this, deserved a grand and scintillating unveiling using the drone show, marking a significant step in integrating technology into the real estate customer experience. As we move forward, we remain committed to pushing the boundaries of innovation and ensuring the best customer experience.”
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