The US-based photo and video sharing app, Triller, has appointed Raj Mishra as country manager and head of operations for India. He was previously working with TikTok India as the country manager.
Mishra’s specialisations include driving aggressive strategies for sales and marketing, business growth and P&L (profit and loss) management for brands that aim for success in the ever-evolving social media landscape in India, a statement said.
His new role includes leading and enhancing the development of Triller’s products, operations, and business goals, it added.
In his earlier role at TikTok India, where he was the first employee, Mishra made enormous progress of the app in India by creating the local team and collaborating with business partners and the creator community in the country. Under his guidance, TikTok became the most downloaded app in India on both android and iOS. Mishra also managed rebranding process of TikTok from musical.ly after accession in 2017.
Mike Lu, CEO, Triller, said, “His (Raj) valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skill set and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further accelerate Triller’s growth trajectory in India to become the topmost app of choice for artists all across the country.”
“The opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India. With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies,” Mishra said.
Triller is eyeing big expansion plans in India. The app already has over 100 employees in the country.
