Yamaha RZ350: Yamaha applied for a trademark for the RZ350, one of their iconic bikes, and was granted it a few days later. According to reports, the Japanese brand has also trademarked the RZ250 simultaneously, indicating its intentions to revive the names of some two-stroke motorcycles. However, due to stringent emission norms worldwide, these brand names are likely to be used for new and modern motorcycles.
Reviving Iconic Names for Modern Bikes
Yamaha is known for its high-performance motorcycles that have made a name for themselves in the racing world. The RZ350 was a popular bike in the 1980s and 90s. With the resurgence of retro bikes and the demand for smaller displacement motorcycles, Yamaha’s decision to revive these iconic names is a smart move.
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The Indian arm of Yamaha has also expressed its interest in bringing back the famous RX brand to India. However, the company clarified that it won’t launch something like the RX100 but use the RX name on a new bike – possibly for 200-250cc motorcycles. These bikes offer good performance and are not priced high. It makes sense for the RX brand to come back in this segment.
Yamaha’s Strategic Move
Yamaha is a brand that has always been at the forefront of innovation and has a rich history in motorcycle racing. With the demand for retro-style bikes increasing and the need for smaller displacement motorcycles due to the rising fuel prices, Yamaha’s decision to revive the RZ350 and RZ250 names is strategic. The company is likely to use these names for new bikes that meet stringent emission norms.
Yamaha’s move to bring back the RX brand to India is also strategic. The company is looking to capitalize on the demand for smaller displacement motorcycles in the Indian market. The RX name has a strong brand recall in India, and Yamaha’s decision to use it on a new bike in the 200-250cc segment will likely attract buyers looking for a reliable and high-performance motorcycle.
Conclusion
Yamaha’s decision to revive the RZ350, RZ250, and RX brand is a smart move. With the demand for smaller displacement motorcycles and the resurgence of retro-style bikes, Yamaha is likely to attract buyers who are looking for high-performance motorcycles with a strong brand recall. However, due to stringent emission norms worldwide, Yamaha is likely to use these iconic names for new and modern motorcycles. Yamaha’s strategic move is a testament to the brand’s commitment to innovation and its rich history in motorcycle racing.
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