The highly anticipated mythological film ‘Adipurush’, starring Prabhas and Kriti Sanon, is making headlines yet again. Even before its theatrical release, the film has managed to secure a release date on the popular OTT platform, Amazon Prime.
Unprecedented Move: Pre-Theatrical OTT Date Secured
In a move that’s causing quite a stir, ‘Adipurush’ has already partnered with Amazon Prime Video for its OTT release, even before its grand theatre debut. This strategy, quite unusual in the film industry, reflects a unique approach to movie distribution and demonstrates the increasing clout of streaming platforms.
Amazon Prime’s Exclusive Deal: Second Week of August
As per sources, Amazon Prime Video, renowned for its on-demand streaming services, has successfully obtained the digital rights for ‘Adipurush’. In an exclusive agreement, the movie will be available for streaming just eight weeks post its theatre release, which implies an early August arrival on the platform.
Producer Line-up and Audience Expectations
‘Adipurush’ boasts an impressive list of producers, including Retrophiles’ Bhushan Kumar, Krishan Kumar, Om Raut, Prasad Sutar, and Rajesh Nair, in collaboration with People Media Factory. The scale of the movie, combined with its popular star cast, is expected to draw in large audiences, especially in the Telugu market.
In conclusion, ‘Adipurush’ marks a shift in movie distribution trends with its early OTT release. The move not only promises to widen the reach of the film but also illustrates the increasing significance of digital platforms in the film industry. As the countdown begins for the release of ‘Adipurush’, audiences can look forward to experiencing the epic on both the big screen and their home screens, thanks to this innovative distribution strategy.
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