Amitabh Bachchan has sued the world at large in the Delhi high court to protect his name, image, voice, and personal characteristics. For the Bollywood superstar, renowned attorney Harish Salve made an appearance. The court also directed the Ministry of Electronics and Information Technology, and telecom service providers, to remove flagged content.
Amitabh Bachchan’s name, voice, pic not allowed to be used without permission: Delhi HC
On Friday, Justice Navin Chawla issued an interim order prohibiting fugitive individuals from violating Bachchan’s publicity and personality rights. The veteran actor’s celebrity status was being improperly exploited by the defendants to promote their own businesses, according to Justice Chawla.
“The plaintiff is likely to suffer irreparable loss and harm. Some of the activities may even bring his disrepute. In view of the above, an ex parte ad interim order is passed, ” Justice Chawla stated.
“It cannot seriously be disputed that the plaintiff (Bachchan) is a well-known personality and is also represented in various advertisements. The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorisation. Having considered the plaint, I am of the opinion that a prima facie case is made out and the balance of convenience also lies in his favour.
Lawsuit claims
The lawsuit claimed that by improperly linking to Kaun Banega Crorepati, mobile application developers were using Bachchan’s name, likeness, and voice to conduct lotteries (KBC).
Bachchan has also asked for a restraining order against a number of companies, including book publishers and T-shirt sellers.
The case will be heard in March of the next year.
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