Avatar 2 may report lower than expected box office opening, here’s why

Avatar 2: On Friday, December 16, the sequel to Avatar, the highest-grossing film of all time, was released in India. Avatar: The Way of Water is one of the most anticipated films of the year, with a blockbuster opening weekend expected. However, early reports suggest the film may record a low opening than expected due to cancelled morning shows.

Also read: Avatar: The Way of Water: 20th Century Studios India to release ‘Avatar: The Way of Water’ on December 16, Watch Trailer here

Avatar 2 shows cancelled

Due to a lack of bookings, several multiplexes have been forced to reduce the number of screenings of the film. There was a lot of hope that Avatar: The Way Of Water would generate a lot of buzz and that midnight shows everywhere would do well from the day of release, so Disney asked multiplexes in Mumbai and nearby cities to screen the film at midnight and even early in the morning from the day of release.

“In an unprecedented move, Disney asked multiplexes in Mumbai and neighbouring cities to play Avatar: The Way Of Water at midnight and even early morning at 3:00 am, 4:00, 5:00 and 6:00 am that too from the day of release. Midnight screenings are not uncommon nowadays. Films like Sooryavanshi (2021), Spider-Man: No Way Home (2021), Gangubai Kathiawadi (2022), Brahmastra (2022) and more recently, Drishyam 2 (2022) also had shows at odd hours. However, these midnight and early morning shows for these films were played from the second day when the word of mouth came in, resulting in heavy demand. In the case of Avatar: The Way Of Water, there was a lot of confidence that the film will generate tremendous buzz and that the midnight shows all over will record a fine occupancy from the day of release.”

About Avatar 2

The sequel to Avatar was released in English, Hindi, Telugu, Tamil, Kannada, and Malayalam. The film retains many of the original cast members while also adding some new ones. The ensemble cast comprises Sam Worthington, Sigourney Weaver, Zoe Saldana, Stephen Lang, Joel David Moore, Cliff Curtis, CCH Pounder, Jemaine Clement, Edie Falco, and Kate Winslet.

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