DDLJ Box Office: Yash Raj Films and the national multiplex companies PVR, Inox, and Cinepolis recently revealed plans to rerelease the 1995 cult favourite Dilwale Dulhania Le Jayenge during the week of Valentine’s Day. Shah Rukh Khan and Kajol played Raj and Simran in the legendary romance epic, which was rereleased on a small number of screens and is still drawing crowds on theatre screens 28 years later.
DDLJ Box Office Collection in Valentine’s Week
The Aditya Chopra-directed film brought in Rs 2.50 lakh in three chains on February 10, then saw a 300 percent increase the next day to bring in Rs 10 lakh. The anticipated earnings for February 11 is likewise in the Rs 10-lakh area, bringing the three-day weekend total to Rs 22.50 lakh. Valentine’s Day, February 14, will see Dilwale Dulhania Le Jayenge’s highest increase in sales, and there is a chance that it could even surpass the Rs 20 lakh mark. DDLJ will aim for a total revenue of Rs 60 lakh over the course of its seven-day run, which is astronomically high for a 1995 movie.
For millennials and the generations that followed, DDLJ has become a pop culture film, and seeing it on a huge screen is like checking something off their bucket list. The movie has timeless music and is regarded as one of the best love stories in Indian cinema. Additionally, it made Shah Rukh Khan the unbeatable love icon of Indian cinema and his marriage to Kajol a model for future generations.
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