World Television Day: Let’s explore why, despite the existence of other forms of entertainment, television won’t go away any time soon on the occasion of World Television Day.
For long, people have been saying that television would die out soon. Many emphasise on how everyone is addicted to their phones, and questioned why anyone would want to watch the idiot box with the wide variety of entertainment accessible. Although it may appear that everyone is glued to their phones and is taking content from digital sources, it should be remembered that these individuals only make up a small portion of the group.
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TV has its own identity even during pandemic it doesn’t loose its cost
In March 2020, a global pandemic shook everyone on the globe. A few activities that the people engaged in during the lockdown included baking cakes, making new foods, and thinking about oneself. They started out choosing television as their primary form of entertainment. Ramayan, a television production by B R Chopra, was rerun, setting a record for the most viewers ever in the process.
To mark it out Doordarshan had tweeted, “WORLD RECORD!! Rebroadcast of #Ramayana on #Doordarshan smashes viewership records worldwide, the show becomes the most watched entertainment show in the world with 7.7 crore viewers on 16th of April.”
Binaifer Kohli thinks TV has always maintain his charm
Binaifer Kohli who produces comedy genre said, “TV has and will always maintain its charm. TV was always competing with movies across the channels. There was a serial running here and a big star’s movie running on another channel but TV still held its own forte. If you give people relevant content and what they want then it will work. ‘Jo hit hai vo fit hai.’ If you give people what they want, then TV is here to stay forever.”
He added, “Good quality content, good execution, good stories, good narration, good acting – whole team effort in any field is here to stay forever. My serial, FIR ran for 9 years, Bhabi Ji Ghar Par Hai, which is now in its eighth year, is proof of the same. If you even see Rajan Shahi ji’s content of Yeh Rishta Kya Kehlata hai, it has been running for years. If people are liking it for years with quite big movies and content against it then that means it is being executed well and appreciated well. So, if you do something with conviction and it’s relevant, it’ll do well no matter what you have against it. Whether you run in branded shoes or local shoes, it’s your speed that will take you to the winning spot. So, it’s your style, your calculation, your movement, your hardwork, your perseverance that will take you to the end, not the platform. The shows are the platform, there are cheap shows, expensive shows and branded shows, it’s how you run the race that will take you to the post.”
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Rajan Shahi talked about his shows
The two top-rated television programmes in India, Yeh Rishta Kya Kehlata Hai and Anupamaa, are produced by Rajan Shahi, who believes that the daily soaps have transformed the nature of the TV industry. Rajan said to media, “TV will always grow as you have seen in recent years that even through the lockdown period after cinemas were shut, it was predicted that slowly the web series will take over, and TV will die a very natural death because the audience has lost connect as there was no new content. When we came back from the pandemic, Yeh Rishta Kya Kehlata Hai and Anupamaa came back, and Yeh Rishta went higher in numbers.”
Rajan Shahi speaks on Anupamaa serial
Talking about Anupamaa serial Rajan said, “Anupamaa is one of the shows that has changed the entire dynamics and became a trendsetter. With the kind of ratings, Anupamaa got soon after its launch with 4.5 which was unheard of. I would very proudly say how Anupamaa became a game changer for television and we saw the kind of audiences that came forward to watch Anupamaa – nationally, internationally, and across all age groups. Anupamaa kind of bonded the entire nation together, and watching TV came back to the forefront, and with its success also in the digital beat, it has been a top-rated show for more than 2 years. Everybody says that this is such a healthy trend contributing to the fact that all families came back together to watch television. Even at 10 pm, every family came to watch one show and they even consumed it on OTT. Anupamaa’s journey inspired so many of them that even OTT started making related content. In television today, we are flooded with shows that have been inspired by Anupamaa. I think good content will always rule. With Anupamaa, and Yeh Rishta for the past 14 years and almost going to touch 4000 episodes, that shows that TV is very relevant, and all mediums will coexist with each other. But yes, Anupamaa changed the entire dynamics of television and took it to a larger heights.”
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