Nora Fatehi always makes headlines with every update about her life. Recently, the actress took to her Instagram stories to reveal that an advertisement used her deepfake video to promote their products on social media. Now, she shared a new video on her Instagram account to reveal who was behind the controversy and who used her deepfake video. However, the video posted by the actress turned out to be a precaution for normal people to make them understand the usage of AI to keep them safe.
Nora Fatehi reveals WHO was behind her deep fake video
The deepfake video promoted an end-of-season sale at a retail clothing company. The clothing company’s website refuted the advertisement, which appeared authentic on the retailer’s social media accounts.
In the new video, Nora Fatehi informs viewers that she teamed up with the brand ‘Lulumelon’ and they created ads. She told the viewers that the video was used to direct users to the website which shows that it wasn’t Nora in the video. The actress and theatre performer Anuradha Menon plays Vigil Aunty, a character that Nora Fatehi transforms into as the video progresses. Vigil Aunty highlights in the video how crucial it is for viewers to protect themselves against financial fraud by keeping an eye out for any early warning indicators. The goal is to safeguard one’s hard-earned money, with a focus on spotting phoney online retailers. The company’s well-planned awareness campaign includes this entire exercise.
EOSS Campaign
The video was the part of ‘End of Scam Sale.’ Targeted advertisements and the creation of a phoney Instagram page were part of the campaign. Consumers who were thrilled about the savings were sent to the brand’s landing page, where they learned about the fraud and were made aware of the harsh reality of online fraud. The agency employed AI and machine learning for this campaign to convey a strong message about being cautious when dealing with scammers. The last part of the campaign introduced the brand’s educational programme, which aims to inform people about the consequences of fraud.
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