Priyanka Chopra: Actor Priyanka Chopra is now a number brand. Her hair care company has emerged as the second wealthiest celebrity beauty brand of 2023, according to a report. The report also says that Priyanka Chopra’s company has the second highest revenue of any celebrity brand, with £429.9 million. One top is Rihanna’s Fenty Beauty, with £477.2 million.
Cosmetify, that has come out with the report, is a UK based beauty comparison platform. It listed the wealthiest celebrity beauty brands and found Priyanka’s Anomaly Haircare has left behind Kylie Jenner‘s Kylie Cosmetics, LLC. It also beat Selena Gomez‘s Rare Beauty to become the second wealthiest celebrity beauty brand this year.
Revenue is important
In their report Cosmetify explained how they came up with the list. “There are many ways to measure the success of a brand, but revenue is arguably the most important. Because of this, we have put together a list of the wealthiest celebrity beauty brands based on their most recent annual revenue,” they said.
According to the report, singer, actress, and businesswoman Rihanna‘s Fenty Beauty has featured in the top three most successful overall beauty brands. She also emerged as the wealthiest celebrity beauty brand.
Priyanka launched her haircare brand in 2022. The Citadel actor had spoken about why she turned into a beauty entrepreneur.
Business of beauty, entertainment
In an interview, Priyanka had said, “I’ve just recently taken to the business side of both, the beauty and the entertainment industry. That really made me bifurcate the difference between sitting in the stylist’s chair and using a bunch of products, to actually having a say in the products going into my hair.”
On the work front Priyanka was last seen in The Matrix: Resurrections with Keanu Reeves and others. The actor all set to start promoting Citadel, her next web-series by Russo Brothers, on Amazon Prime Video.
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