New Delhi: Liger producer and former actor Charmme Kaur Producer is on a social media detox. She shared that she will be avoiding social media. She shared the news on her Instagram and Twitter accounts and expressed confidence in the ability of the production company Puri Connects to recover. It follows Liger’s disappointing box office performance.
Charmme, who co-founded Puri Connects with Liger’s director Puri Jagannadh, first shared news of her social media hiatus on her Twitter account. She wrote, “Chill guys! Just taking a break (from social media) @PuriConnects will bounce back. Bigger and Better…until then, Live and let Live.” She shared a screenshot of the tweet on her Instagram account as well. Puri Connects had co-produced Liger alongside Karan Johar’s Dharma Productions.
Liger had a strong first day at the box office, earning 33 crore, but it quickly lost momentum. Liger’s distributor for south India, Warangal Srinu, claimed that the sports drama was sabotaged and that there was a coordinated campaign against the movie.
Released on August 25 in Hindi, Telugu, Tamil, Kannada, and Malayalam, Liger features Vijay Deverakonda, Ananya Panday, and Ramya Krishnan among others. Vijay made his Bollywood debut in the film, which its producers marketed as being an all-Indian production.
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