Bollywood superstar Ranveer Singh and adult film icon Johnny Sins join forces for a laugh-out-loud commercial promoting Bold Care, a sexual health and wellness brand. The ad, which takes inspiration from classic Indian television dramas, tackles the sensitive topic of male sexual dysfunction with a humorous twist.
Sister-in-Law on the Ledge, Pills to the Rescue!
The commercial opens with Ranveer desperately trying to prevent his sister-in-law from jumping off a balcony, while a dejected Johnny Sins stands beside him. In true melodramatic fashion, the sister-in-law reveals she’s leaving Johnny due to his bedroom performance issues.
Watch the Video Here:
As the drama unfolds, the unexpected happens – the sister-in-law loses her balance and tumbles over the railing! In a split-second action, Ranveer throws Johnny a box of Bold Care medicines, urging him to “take charge.” Johnny pops a pill, and by the time they land safely on the ground (thanks to Bollywood magic, of course), he’s transformed into a bedroom superhero, leaving his wife ecstatic.
Internet Buzz and Audience Reactions
The advertisement swiftly became a viral sensation, eliciting a flurry of laughter and praise across social media platforms. Comments flooded in, with one user exclaiming, “Unfreakingbelievable! It’s only cool because Ranveer has done it! Where’s the lie?” Another enthusiast suggested, “You can make a full movie on this!”
The Campaign
Ranveer Singh’s involvement in the Bold Care campaign signifies a dedication to leveraging his influence for meaningful change. In a press release, he expressed his commitment to destigmatizing men’s sexual health issues and fostering tangible solutions to positively impact millions of lives nationwide.
Rajat Jadhav, Co-Founder of Bold Care, echoed this sentiment, emphasizing the brand’s mission to initiate open conversations surrounding sexual health in India. With the #TakeBoldCareOfHer initiative, Bold Care aims to challenge societal taboos and provide science-backed solutions to help men overcome their sexual health challenges.
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