JioCinema: Viacom 18, Reliance’s Indian broadcast business, has reached an agreement with Warner Bros. Discovery Inc. to deliver popular Hollywood content to its streaming platform JioCinema. According to Reuters, the deal will make Warner Bros. and HBO material available on Reliance’s JioCinema app, citing two sources with direct knowledge. While the full specifics of the agreement have yet to be revealed, this is a significant move because fans will once again have access to popular films and shows such as Succession, Game of Thrones, Lord of the Rings, and the Harry Potter series, according to a joint statement released by the firms.
Warner Bros would be unable to provide most of its popular titles to other OTT platform rivals
According to one of the news agency’s sources, the deal would be exclusive and will encompass the majority of Warner’s iconic titles on the JioCinema platform. Clement Schwebig, Warner Bros.’ President for India, Southeast Asia, and Korea, stated that the agreement was part of the company’s commitment to the South Asian market as it seeks to expand the scale of its regional business. According to the Report, ‘this means Warner Bros would be unable to provide most of its popular titles to other Indian rivals such as Amazon Prime Video and Disney Hotstar.’ According to sources, ‘it’s a deep exclusive arrangement that will make JioCinema the house of Warner, HBO in India.’ ‘HBO Original, Max Original, and Warner Bros. Television series are set to premiere on JioCinema on the same day as the US,’ the firms announced in a statement.
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JioCinema aims to introduce charges shortly in order to compete with Netflix and Amazon
With the content contract, JioCinema, which has already grown popular for broadcasting major sporting events like as the Indian Premier League (IPL) and the FIFA World Cup 2022, would witness faster development. Viacom18’s new partnership is significant since it will bring back all of JioCinema’s famous series and significantly increase its appeal. JioCinema, which is now free for users, aims to introduce charges shortly in order to compete with Netflix and Amazon. Plans for the streaming platform are likely to be announced soon.
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